Selling digital subscriptions or downloads in Maine? Sales tax rules change in 2026

TL;DR:

Streaming and subscription-based digital services in Maine will be taxed at 5.5% starting Jan 1, 2026.

What changed

Maine’s supplemental budget (LD 210) expands the definition of taxable digital services. Starting Jan 1, 2026:

• Streaming platforms — services like Netflix, Hulu, Disney+, and Spotify are taxable at 5.5%.
• Music and podcast subscriptions — Apple Music, Audible, or Stitcher subscriptions now fall under “digital audio works.”
• Ebooks and audiobooks — Kindle downloads, Kobo ebooks, and audiobook credits are covered.
• Other digital subscriptions without ownership — language-learning apps, meditation apps, and paywalled news or educational platforms (e.g., Duolingo Plus, Calm, digital-only New York Times).

Maine is also eliminating its separate service provider tax (SPT). Some businesses that previously paid higher SPT rates may actually see their tax burden fall to the standard 5.5%.

Why this matters

This isn’t just a “Netflix tax.” For businesses selling into Maine:

• If you sell digital content — ebooks, audiobooks, downloads, streaming access, online classes — you’ll need to collect Maine’s 5.5% sales tax starting Jan 1, 2026.
• If you’re a SaaS or subscription app — check if your product falls under Maine’s definition of “digital audiovisual or audio works” (non-permanent transfers).
• For CPAs and finance teams — clients may need help reclassifying revenue streams and preparing for higher compliance complexity.
• If you’re already filing in Maine — your system must be updated to reclassify what was previously taxed under SPT into the standard sales tax bucket.

If you use TaxCloud…

Our platform will automatically update to reflect Maine’s 2026 changes:

• Apply Maine’s 5.5% sales tax to digital streaming, audio, ebooks, and other subscriptions.
• Reclassify transactions previously under the service provider tax.
• Keep compliance smooth so you don’t need to manually reconfigure your checkout or billing systems.

Next steps

• Audit your catalog: Flag digital goods and subscriptions sold to Maine customers.
• Update systems ahead of time: Ensure billing and checkout workflows are ready for Jan 1, 2026.
• Communicate with customers: Subscriptions may get slightly more expensive—plan messaging in advance.
• Coordinate with your CPA or finance team: Reclassify revenue streams and update forecasts.