How TaxCloud Goes to Bat for Your…
Your business needs much more than sales tax software. You need someone to advocate for you and ensure sales tax…
Mariana Ruiz
Mariana Ruiz joined TaxCloud as their first Marketing Manager in early 2023. She brings over eight years of marketing expertise and has helped countless B2B brands create customer-centric content and marketing strategies.
About Mariana Ruiz
Maria has a robust background as a B2B SaaS marketing strategist, where she successfully developed and implemented multi-channel marketing and GTM strategies to elevate brand awareness, engage customers, and generate leads. Her expertise extends to refining product positioning and crafting comprehensive sales and customer success materials, including email campaigns, outreach sequences, and case studies.
In her prior roles, Maria conducted extensive competitive and customer research that informed key business decisions on pricing and product features. She actively collaborated with product, sales, support, and creative teams to align strategies and enhance communication effectiveness across departments. Her strategic vision and problem-solving abilities have consistently translated potential challenges into substantial growth and success.
Expertise
- B2B marketing
- Content marketing
- Product marketing
- Go-to-Market strategy
- B2B SaaS
