John works at the intersection of customer education, marketing, and product adoption. As Webgility’s Engagement Manager, he builds campaigns, training resources, and partner content that help ecommerce businesses navigate accounting complexity and improve their financial operations. He also works closely with industry partners to co-create resources that support merchants as they scale across platforms and channels.
Before joining Webgility, John managed CRM systems and marketing operations at HomeSmart International, where he oversaw large customer and prospect lists, automated workflows, and targeted communications. His background includes support roles in billing and financial services, giving him a practical, customer-centric understanding of the operational challenges businesses face.