David Braasch is the Principal Product Manager at TaxCloud, where he focuses on creating user-centered solutions for sales tax integrations. With over a decade of experience in B2B SaaS product management and technical writing, David has led teams to deliver impactful products.
David has extensive experience leading teams at companies like Worklio and When I Work. At Worklio, he developed an embedded payroll product and drove product-market fit through strategic roadmaps. During his tenure at When I Work, David led agile teams and implemented A/B testing, resulting in a 30% increase in average revenue per user (ARPU) and improvements in core features that reduced support volume.
David’s background in computer science and technical writing allows him to bridge the gap between engineering, stakeholders, and customers. His data-driven approach and focus on customer needs ensure that his product solutions are impactful and user-friendly.