TaxCloud Logo Specifications and Trademark Usage Guidelines
The TaxCloud® logo is used for visibility and positive recognition in today's marketplace. The manner in which we consistently present our brand will play a significant role in the public's impressions of our service. The goal is to keep our communications simple, dignified and coordinated, for a positive and professional image. The reproduction of our brand in print, broadcast and electronic media is reflective of the pride we take in every aspect of our TaxCloud service.
We recognize that each new design situation creates a new challenge. In a world where new communication vehicles and methods arise frequently, we must be flexible but consistent. This brief guide provides direction for the construction, use, and treatment of our TaxCloud logo.
The TaxCloud logo is specifically designed to identify our TaxCloud service. This logo is composed of the representative icon including a logotype wordmark ("TaxCloud") and optional tagline ("Sales Tax at the Speed of Commerce").
The first time our wordmark appears in a document, it should always be displayed with the circle-R registration symbol (with subscript positioning if possible) - example
If in text-only a capital letter R surrounded by parentheses - example:
Footnote/endnote attribution should include notice:
TaxCloud is a registered trademark of the Federal Tax Authority, LLC
The TaxCloud Wordmark
TaxCloud is always one word, with T and C always capitalized (unless written out as a URL).
TaxCloud should always be referred to by the URL
In written form, it is acceptable to leave off the protocol specification ("https://" or "http://").
Please do not prepend "www."
Stylized Graphic Logo
The TaxCloud logo is based upon a horizontal (11:7 ratio) rounded-rectangle.
top corners radius = 1 x or 1/7 height
bottom corners radius .5 x or 1/14 height.
The height of the wordmark in the graphic logo is approximately 1.5 x or 1/4 of the overall rectangle height with left and right margins to the edge of the rectangle approximately .5 x or 1/22 of overall width.
In use, the graphic must always be separated from all surrounding elements by at least 1 x or 1/7 rectangle height and 1/11th rectangle width.
High-resolution downloads (right click and select Save link as...):